Canadian Spa International®, a brand known for its high-quality hot tubs, became the main sponsor of the New Zealand Ambassador’s rugby team during their visit to the Czech Republic. This led to a unique event that combined sport with relaxation. The New Zealand team players travelled to Prague and on the day of their arrival, Friday 14 June, they visited the Prague showroom of Spa Studio, the exclusive dealer of Canadian Spa International® hot tubs in the Czech Republic.
The visit of the players was not only a formal event, but also a cultural experience. The team performed the Haka, a traditional Maori dance which is a symbol of strength, unity and courage. The players presented this impressive dance right in the showroom, which provided an unforgettable experience for the guests and Spa Studio staff present. The team gifted the Spa Studio’s Chief Operating Officer a game jersey featuring the Canadian Spa International® logo to symbolically express their partnership and support for the brand.
The visit of the New Zealand rugby team continued in this vein as they had more meetings with important personalities of the Czech Republic. The players were received by the Mayor of Prague and also met with the leaders of the Czech political scene. The highlight of their political visit was a meeting with the President of the Czech Republic, who also received a Canadian Spa International® game jersey. These gestures strengthened the relationship and demonstrated the importance of international sports sponsorship.
The culmination of their stay in the Czech Republic was a friendly match with the Czech national rugby team, which took place on Wednesday 19 June at 18:00. This match attracted many fans and sports enthusiasts who came to support their team and watch the most well-attended and attractive match that has taken place at Tatra Smichov this year and perhaps ever. Although the Czech team lost, the score of 13:24 was a demonstration of their fight and determination. The experience was inspiring and motivating for the Czech players and fans alike.
The visit of the New Zealand Ambassador’s rugby team to Prague was a significant event not only for rugby fans, but also for the Canadian Spa International® brand. The partnership between these two entities has shown how sports sponsorship can strengthen a brand’s image and bring it greater international awareness. Canadian Spa International® hot tubs are now associated not only with luxury and relaxation, but also with prestige and sporting excellence.
This event brought many positive responses and also showed that along with being a product for home comfort Canadian Spa International® hot tubs are also a symbol of quality that is appreciated by top athletes.
In conclusion, the visit of the New Zealand rugby team to Prague was a successful event that combined sport, culture and business. With this step, Canadian Spa International® has strengthened its position on the Czech market and shown that it is a brand that promotes relaxation, as well as an active lifestyle and international cooperation.
